Have you ever wondered, “What do donors expect from nonprofit organizations when they give large gifts?” One consulting firm (Edwards, 2006) explored this question by surveying a group of donors who represented more than $1.35 billion in givable assets. The resulting statements were organized into 11 categories, and the number #2 response was . . . “Show results.” Below are some of the quotes related to this theme:

Demonstrate impact

Be able to make a difference

Show me the results I should expect from my gift

Serve a niche more effectively than others

Be able to measure outcomes

Have clear goals and outcomes identified for the project/program and the mechanisms in place to evaluate them—clearly indicating whether you have achieved the desired impacts

Have a strong track record

Would you like help in showing your results? Contact me to learn more!

For the full article, go to the following source:

Edwards, C. (2006). Donor expectations for major gifts. Calvin Edwards & Company. http://calvinedwardscompany.com/Donor%20Expectations%20for%20major%20gifts.pdf