Story. stats. strategy.

What is your plan? Do you have a communications plan? There are SO many different communication resources available: Instagram, Facebook, digital marketing, Google AdWords, old-fashioned hardcopy newsletters, Mailchimp, and the list goes on! How do you decide what channels to use? It starts with a communications plan: First, identify your audience. Second, figure out the…

Do you qualify for program evaluation? Many nonprofit leaders would say they don’t. Why? Because they think that in order to conduct a “good” evaluation, they need to have an advanced statistical background or some type of scientific experiment. Forti (2012) writes, “ Some nonprofit leaders equate impact evaluations with randomized control trials and assume…

Is your focus too narrow? We’ve previously talked about how it is important to be strategic in what you measure, and not try to measure everything at once. But it’s just as critical to not be too restricted in what you evaluate. Some evaluations only focus on outcomes: did we reach our target objective, rather…

Source: https://www.groovycandies.com/valentine-stats Infographic Created by Puffin Strategies, (c) 2019.

7 Pitfalls to Avoid in Evaluation (#5 Irrelevance) Are you asking the right questions? Have you ever worked with an external consultant to evaluate your programs? If so, did they produce a lengthy report? How much of the report did you end up using? If the report was highly useful (and most nonprofit leaders report…